🏗️ Site Architecture

Site Architecture & URL Structure

The exact page structure, silo organization, and internal linking plan that will dominate Central Valley search results.

86
Total Pages Planned
56
Live Now
29
Build Next
9
Content Silos

The Silo Architecture

Content silos group related pages so Google understands topical authority. Each silo has a hub page that links to all child pages.

🏠 Homepage (/)
Highest authority — links to all silos
Sell Fast City Pages
12 pages
Situation Pages
15 pages
We Buy Houses City Pages
12 pages
Blog Silo
12+ posts
Neighborhood Pages
8+ pages
County Hub Pages
7 pages
Trust & Differentiation
4 pages
Sell My House City Pages
9 pages
📋 /contact — Get a Cash Offer
Every page links here — the conversion endpoint

Core Pages

The foundation of the site. Every other page links back to these. Homepage, About, Contact, and the dual-positioning differentiator page.

5
Live
2
Needed
URLPage TitleStatus
/
⚡ Hero, calculator, dual positioning, vacant warning
Homepage✅ Live
/aboutAbout Connor Morris✅ Live
/contactGet a Cash Offer✅ Live
/sell-home-fresno-optionsYour Two Options: Cash or Agent✅ Live
/our-dealsOur Deals — Real Case Studies✅ Live
/reviewsReviews & Testimonials🔴 Build
/faqFAQ — Selling Your House in Fresno🔴 Build

Sell Fast — City Pages

One page per city targeting 'sell my house fast [city]'. These are the highest-converting pages on the site. Every city in the service area needs one.

8
Live
3
Needed
URLPage TitleStatus
/sell-house-fast-fresno-caSell My House Fast Fresno CA✅ Live
/sell-house-fast-clovis-caSell My House Fast Clovis CA✅ Live
/sell-house-fast-visalia-caSell My House Fast Visalia CA✅ Live
/sell-house-fast-bakersfield-caSell My House Fast Bakersfield CA🟡 Planned
/sell-house-fast-hanford-caSell My House Fast Hanford CA✅ Live
/sell-house-fast-madera-caSell My House Fast Madera CA✅ Live
/sell-house-fast-kingsburg-caSell My House Fast Kingsburg CA✅ Live
/sell-house-fast-stockton-caSell My House Fast Stockton CA✅ Live
/sell-house-fast-modesto-caSell My House Fast Modesto CA✅ Live
/sell-house-fast-lemoore-ca
⚡ NAS Lemoore PCS moves — high urgency
Sell My House Fast Lemoore CA🔴 Build
/sell-house-fast-kerman-caSell My House Fast Kerman CA🔴 Build
/sell-house-fast-chowchilla-caSell My House Fast Chowchilla CA🔴 Build

Sell My House — City Pages

Broader 'sell my house [city]' pages. Captures sellers who want options, not just speed. Emphasize the dual agent+buyer positioning.

9
Live
0
Needed
URLPage TitleStatus
/sell-my-house-fresno-caSell My House Fresno CA✅ Live
/sell-my-house-clovis-caSell My House Clovis CA✅ Live
/sell-my-house-visalia-caSell My House Visalia CA✅ Live
/sell-my-house-bakersfield-caSell My House Bakersfield CA✅ Live
/sell-my-house-hanford-caSell My House Hanford CA✅ Live
/sell-my-house-madera-caSell My House Madera CA✅ Live
/sell-my-house-kingsburg-caSell My House Kingsburg CA✅ Live
/sell-my-house-kerman-caSell My House Kerman CA✅ Live
/sell-my-house-chowchilla-caSell My House Chowchilla CA✅ Live

We Buy Houses — City Pages

The 'we buy houses [city]' cluster. Highest competition but highest volume. Requires GBP optimization and backlinks to rank alongside city-specific content.

12
Live
0
Needed
URLPage TitleStatus
/we-buy-houses-fresnoWe Buy Houses Fresno CA✅ Live
/we-buy-houses-clovisWe Buy Houses Clovis CA✅ Live
/we-buy-houses-visaliaWe Buy Houses Visalia CA✅ Live
/we-buy-houses-bakersfieldWe Buy Houses Bakersfield CA✅ Live
/we-buy-houses-hanfordWe Buy Houses Hanford CA✅ Live
/we-buy-houses-stocktonWe Buy Houses Stockton CA✅ Live
/we-buy-houses-modestoWe Buy Houses Modesto CA✅ Live
/we-buy-houses-maderaWe Buy Houses Madera CA✅ Live
/we-buy-houses-kingsburgWe Buy Houses Kingsburg CA✅ Live
/we-buy-houses-lemooreWe Buy Houses Lemoore CA✅ Live
/we-buy-houses-kermanWe Buy Houses Kerman CA✅ Live
/we-buy-houses-chowchillaWe Buy Houses Chowchilla CA✅ Live

Situation Pages

One page per seller situation. These rank for long-tail keywords with very low competition and very high conversion rates. Sellers in these situations have no other options.

11
Live
4
Needed
URLPage TitleStatus
/california-probate-home-saleCalifornia Probate Home Sale Guide✅ Live
/probate-real-estate-fresnoProbate Real Estate Fresno✅ Live
/sell-inherited-property-fresnoSell Inherited Property Fresno✅ Live
/stop-foreclosure-fresnoStop Foreclosure Fresno✅ Live
/divorce-home-sale-fresnoDivorce Home Sale Fresno✅ Live
/sell-house-as-is-fresnoSell House As-Is Fresno✅ Live
/fire-damaged-house-buyer-fresnoFire Damaged House Buyer Fresno✅ Live
/hoarder-home-buyer-fresnoHoarder Home Buyer Fresno✅ Live
/tired-landlord-fresnoTired Landlord — Sell Rental Property Fresno✅ Live
/vacant-property-warningVacant Property Risks & Solutions✅ Live
/sell-house-code-violations-fresno
⚡ Build this week — zero competition
Sell House With Code Violations Fresno🔴 Build
/sell-house-tax-liens-fresno
⚡ Build this week — zero competition
Sell House With Tax Liens Fresno🔴 Build
/sell-house-with-tenants-fresnoSell House With Tenants Fresno🔴 Build
/sell-mobile-home-fresnoSell Mobile Home Fresno CA🔴 Build
/sell-my-house-cash-fresnoSell My House for Cash Fresno✅ Live

Neighborhood Pages

Hyper-local pages targeting specific Fresno and Clovis neighborhoods. Very low competition, easy page 1 rankings. Each page links up to the parent city page.

0
Live
8
Needed
URLPage TitleStatus
/sell-house-tower-district-fresnoSell House Tower District Fresno🔴 Build
/sell-house-fig-garden-fresnoSell House Fig Garden Fresno🔴 Build
/sell-house-sunnyside-fresnoSell House Sunnyside Fresno🔴 Build
/sell-house-old-town-clovisSell House Old Town Clovis🔴 Build
/sell-house-copper-river-clovisSell House Copper River Ranch Clovis🔴 Build
/sell-house-central-fresnoSell House Central Fresno🔴 Build
/sell-house-north-fresnoSell House North Fresno🔴 Build
/sell-house-southeast-fresnoSell House Southeast Fresno🔴 Build

County Hub Pages

County-level hub pages that aggregate all city pages within each county. These rank for county-level searches and pass link equity down to city pages.

4
Live
3
Needed
URLPage TitleStatus
/fresno-countyFresno County Cash Home Buyers✅ Live
/kings-countyKings County Cash Home Buyers✅ Live
/tulare-countyTulare County Cash Home Buyers✅ Live
/kern-countyKern County Cash Home Buyers🔴 Build
/san-joaquin-countySan Joaquin County Cash Home Buyers🔴 Build
/stanislaus-countyStanislaus County Cash Home Buyers🔴 Build
/madera-countyMadera County Cash Home Buyers✅ Live

Trust & Differentiation Pages

Pages that build trust, expose competitors, and capture skeptical sellers. These rank for 'scam' and 'reviews' searches and convert the most skeptical leads.

3
Live
1
Needed
URLPage TitleStatus
/wholesaler-warningWholesaler Warning — Are You Talking to a Real Buyer?✅ Live
/fresno-housing-marketFresno Housing Market 2026✅ Live
/fresno-real-estate-resourcesFresno Real Estate Resources✅ Live
/reviewsReviews & Testimonials🔴 Build

Blog Silo

Informational content that captures research-phase sellers. Every blog post links to at least one transactional landing page. Blog posts rank for long-tail informational queries.

4
Live
8
Needed
URLPage TitleStatus
/blogBlog Index✅ Live
/blog/how-cash-buyers-calculate-offersHow Cash Buyers Calculate Offers✅ Live
/blog/choosing-cash-home-buyer-fresnoHow to Choose a Cash Home Buyer in Fresno✅ Live
/blog/what-is-fair-cash-offerWhat Is a Fair Cash Offer for a House?🔴 Build
/blog/how-to-sell-house-fast-fresnoHow to Sell a House Fast in Fresno (2026)🔴 Build
/blog/foreclosure-process-californiaWhat Happens to a House in Foreclosure in California🔴 Build
/blog/sell-house-without-realtor-californiaHow to Sell Your House Without a Realtor in California🔴 Build
/blog/cash-offer-vs-fair-market-valueCash Offer vs. Fair Market Value: The Real Math🔴 Build
/blog/how-fast-cash-closeHow Fast Can You Close on a House With Cash?🔴 Build
/blog/sell-house-foundation-problemsHow to Sell a House With Foundation Problems🔴 Build
/blog/how-long-to-sell-house-fresnoHow Long Does It Take to Sell a House in Fresno?🔴 Build
/blog/probate-home-sale-timelineProbate Home Sale Timeline in California✅ Live

Internal Linking Plan

Internal links distribute PageRank across the site. These rules must be followed on every page.

1

Homepage → All Silos

The homepage links to every major silo: Sell Fast hub, We Buy Houses Fresno, Probate Guide, Wholesaler Warning, Our Deals, and the Blog. It is the highest-authority page and distributes PageRank to all silos.

Homepage → /sell-house-fast-fresno-ca → /sell-house-fast-clovis-ca
2

City Pages Cross-Link

Every city page links to the other cities in the same silo. Fresno links to Clovis, Visalia, Bakersfield, etc. This creates a horizontal link mesh that reinforces topical authority across the service area.

/sell-house-fast-fresno-ca ↔ /sell-house-fast-clovis-ca ↔ /sell-house-fast-visalia-ca
3

Situation Pages → City Pages

Every situation page (probate, foreclosure, divorce) links to the primary city pages. A seller reading the probate guide should see a link to 'Sell My House Fast Fresno' and 'Get a Cash Offer.'

/california-probate-home-sale → /sell-house-fast-fresno-ca → /contact
4

Blog Posts → Transactional Pages

Every blog post must contain at least 2 internal links to transactional landing pages. An informational post about 'how cash buyers work' should link to the cash offer form and the We Buy Houses Fresno page.

/blog/how-cash-buyers-calculate-offers → /we-buy-houses-fresno → /contact
5

Neighborhood Pages → City Pages

Every neighborhood page links up to its parent city page. Tower District Fresno links to Sell My House Fast Fresno. Old Town Clovis links to Sell My House Fast Clovis.

/sell-house-tower-district-fresno → /sell-house-fast-fresno-ca → /contact
6

County Hubs → City Pages

County hub pages link down to all city pages within that county. Fresno County hub links to Fresno, Clovis, Madera, Kingsburg, Kerman, Chowchilla, and Sanger.

/fresno-county → /sell-house-fast-fresno-ca, /sell-house-fast-clovis-ca, etc.
7

Wholesaler Warning → Trust Pages

The Wholesaler Warning page links to Our Deals, Reviews, and the About page. It converts skeptical sellers by proving legitimacy through real deals and Connor's license number.

/wholesaler-warning → /our-deals → /about → /contact
8

All Pages → Contact

Every single page on the site must have at least one link or CTA button pointing to /contact or the inline contact form. The contact page is the conversion endpoint.

Every page → /contact (via CTA button or inline form)

URL Naming Conventions

/sell-house-fast-[city]-cae.g. /sell-house-fast-fresno-ca

Sell fast city pages. Always include state abbreviation.

/sell-my-house-[city]-cae.g. /sell-my-house-clovis-ca

Broader sell intent. State abbreviation required.

/we-buy-houses-[city]e.g. /we-buy-houses-fresno

We buy houses city pages. No state abbreviation needed.

/[situation]-[city]e.g. /stop-foreclosure-fresno

Situation pages. Lead with the situation, end with city.

/sell-house-[neighborhood]-[city]e.g. /sell-house-tower-district-fresno

Neighborhood pages. Full neighborhood name, no abbreviations.

/blog/[descriptive-title]e.g. /blog/how-cash-buyers-calculate-offers

Blog posts. Descriptive, keyword-rich slugs. No dates in URL.

/[county-name]-countye.g. /fresno-county

County hub pages. Simple county name + county.

/california-[topic]e.g. /california-probate-home-sale

State-level guides. Lead with 'california' for state-wide ranking.