Page 1 in Fresno:
The Week-by-Week Playbook

Go to GSC → Sitemaps → submit https://www.alderheritagehomes.com/sitemap.xml. Triggers crawl of all 366+ URLs.

Use URL Inspection tool for: /sell-my-house-fresno-ca, /sell-my-house-clovis-ca, /sell-my-house-visalia-ca, /california-probate-home-sale, /sell-home-fresno-options, /our-deals, /sell-house-fast-hanford-ca, /hoarder-home-buyer-fresno, /kings-county, /sell-house-as-is-fresno

Business description (750 chars, include: cash buyer, licensed agent, DRE #02219124, Fresno, Clovis, Visalia, Hanford, probate, foreclosure, hoarder). Add all services. Add 10 photos. Add 10 Q&A pairs. Set hours. Verify address.

Post about a recent city you served. Include: city name, situation type, days to close. Link to the relevant city page on the website.

Go to biz.yelp.com. Claim 'Alder Heritage Homes.' Add full description, photos, services, website URL. DA 94 backlink.

Go to bbb.org/get-accredited. DA 93 backlink. Accreditation costs ~$400/year but the free listing is free.

Use the review request email template. Text is better than email — 'Hi [Name], quick favor — would you leave us a Google review? [link]' Send to every closed deal from the past 12 months.

Priority list: Google Business (done), Yelp (done), BBB, Angi, HomeAdvisor, Thumbtack, Houzz, Zillow Agent Profile, Realtor.com Profile, Homes.com, Manta, Superpages, YellowPages, CitySearch, Foursquare, Apple Maps, Bing Places, MapQuest, Nextdoor Business, Facebook Business Page. NAP must be identical on every listing: Alder Heritage Homes | (559) 281-8016 | Fresno, CA 93720.

Post: 'We buy houses in Fresno, Clovis, Madera, Visalia, Hanford, and Kingsburg — any condition, any situation. Cash offer in 24 hours. Licensed CA Agent DRE #02219124. Call (559) 281-8016.' Include a photo of a property.

Go to fresnochamber.com. Membership ~$300–$500/year. You get a DA 60+ backlink from their member directory, plus networking events where you can meet realtors who will refer distressed sellers.

Search 'Fresno real estate investor directory' and 'Central Valley cash home buyer directory.' Submit to any that accept listings. Each is a local backlink.

Go to google.com/alerts. Set alerts for: 'sell my house Fresno', 'cash home buyer Fresno', 'we buy houses Fresno'. When competitors get mentioned, you can pitch the same publication.

Search 'Alder Heritage Homes' on Google. Check every listing that appears. Any inconsistency in name, address, or phone number hurts local rankings. Fix all discrepancies.

Bakersfield is your largest uncovered market. 'Sell my house Bakersfield CA' has high search volume and few dedicated competitor pages. Use the Fresno template.

You already have a Stockton housing market page and a sell-house-fast page. Add the sell-my-house page to complete keyword coverage.

Every city page (Fresno, Clovis, Visalia, Madera, Hanford, Kingsburg, Kerman, Chowchilla) should have a link to /our-deals in the related links section.

Post: 'What's the difference between a cash buyer and a wholesaler in Fresno? [link to /sell-home-fresno-options]' Educational posts get more engagement than promotional ones.

Target: 'How to stop foreclosure in Fresno CA' and 'What happens to a house in probate in California.' Both have search volume and no strong competitor pages.

FAQ schema (already on service pages) should be added to all city pages. This enables FAQ rich snippets in Google search results — significantly higher CTR.

Text follow-up: 'Hi [Name] — just following up on my earlier message. If you have 60 seconds, a Google review would mean a lot. Here's the link: [link]' Most reviews come from the second ask.

Add 'Leave us a Google Review →' with your direct review link to every outgoing email. Every seller you communicate with should see this.

Add a 'Leave a Review' button to the footer and the /about page. Link directly to your Google review form (g.page/alderheritagehomes/review or similar).

Screenshot a Google review (with permission) and post it to GBP. 'Another happy seller in [City]! [quote from review]' Tag the city and situation type.

Jared sold several of your properties. Ask him to add a link to alderheritagehomes.com from his website — something like 'We work with cash buyers including Alder Heritage Homes.' A DA 30–50 local real estate backlink.

Pitch the Solvang probate story: 'Local Fresno investor paid $975K cash for deteriorating 1900-built ranch, cashing out a family dealing with legal bills and estate disputes.' Local news loves this. A Fresno Bee mention = DA 70+ backlink.

Go to helpareporter.com. Sign up as a source. Respond to queries about: real estate, home selling, probate, foreclosure, cash buyers. Each media mention = high-DA backlink. Respond within 1 hour of receiving queries for best results.

biggerpockets.com/real-estate-investors. Create a profile as a cash buyer in Fresno. DA 80+ backlink. Also post in the Fresno/Central Valley forum — establishes authority with other investors who may refer deals.

Search 'Central Valley real estate blog write for us' or 'Fresno real estate guest post.' Offer to write: 'How to Sell a Probate Property in California Without Court Delays.' 500–800 words. Include a link back to /california-probate-home-sale.

Post 5: 'We buy houses in [specific neighborhood] — any condition.' Post 6: 'Did you know you can sell your house without making any repairs? Here's how [link to /sell-house-as-is-fresno]'

Complete the San Joaquin Valley keyword coverage. Modesto has real search volume and few dedicated competitor pages.

Add LocalBusiness schema with aggregateRating to the Our Deals page. This can trigger star ratings in search results for branded searches.

Go to GSC → Performance → Pages. Filter by position 4–20. These pages are 'almost ranking' — a content update or 2–3 backlinks will push them to page 1. Prioritize these over building new pages.

For each page ranking 4–20: add 200–300 words of additional content, add 2–3 more FAQs, add internal links from 3 other pages. This is the highest-ROI content activity.

Search your top keywords in Google. Screenshot the 'People Also Ask' box. Add those exact questions (with answers) to the FAQ sections of your corresponding pages.

Go to GSC → Pages → Not Found (404). Fix any broken internal links. Redirect any old URLs that have changed.

Post 7: Seasonal content — 'Selling your Fresno home this spring? Here's what cash buyers look for [link].' Post 8: 'We recently helped a family in [city] sell their inherited property in 10 days [link to /our-deals]'

Any deals closed since Week 1 should now receive review requests. Goal: 20+ Google reviews by end of Month 2.

The Solvang probate deal proves you operate in Santa Barbara County. Build /sell-house-solvang-ca and /cash-home-buyer-santa-barbara-county. Very low competition, unique proof point.

Target: 'How long does probate take in California' (high volume, informational), 'What is a Broker Opinion of Value' (differentiator keyword), 'Can you sell a house with a lien in California' (distressed seller intent).

Fig Garden is Fresno's most searched neighborhood. A /sell-house-fig-garden-fresno page targeting 'sell my house Fig Garden Fresno' would capture hyper-local searches with near-zero competition.

Search 'Fresno community events 2026 sponsor.' Budget $200–$500. You get: a backlink from the event website, a mention in local press, and community goodwill. Target: neighborhood association events, school fundraisers, local charity runs.

Post 9: 'Facing foreclosure in Fresno? We can help — call before the auction date [link].' Post 10: 'We buy hoarder houses, fire-damaged homes, and properties with squatters — any condition [link]'

Compare: total impressions, total clicks, average position, indexed pages. You should see: 300+ indexed pages, 50%+ increase in impressions, 10+ keywords on page 1. Document everything for Month 4 planning.

Re-run the 6-step competitor analysis. New competitors may have appeared. Keyword rankings shift. Identify the next 5 pages to build and the next 5 backlinks to pursue.

25+ reviews with keywords in them is the threshold for consistent map pack appearances. If below 25, send another round of review requests immediately.

Search 'Alder Heritage Homes' across all submitted directories. Verify NAP is identical everywhere. Fix any discrepancies. Add photos to any listings that are missing them.

Based on GSC data, identify: 5 new pages to build, 4 blog posts to write, 2 backlink opportunities to pursue, 8 GBP posts to schedule. Document in a shared Google Sheet.

SEO compounds. Month 3 results are better than Month 2. Month 6 results are dramatically better than Month 3. The businesses that win are the ones that don't stop. Every deal closed = a review request. Every week = a GBP post. Every month = new content.